On Keywords…

I conducted a simple experiment about keywords and beating the traffic. For a month, I wrote articles using the keyword phrase, choose your VoIP. Using the search engine Google, I typed in Choose Your VoIP as my search. The first page displayed almost all of the articles I wrote bearing the keyword phrase on my site.

Then, I stopped writing for a month. The next time I used google and searched for Choose Your VoIP, a listing of sites were displayed however, my site was nowhere in sight.

It is important to remember that every second, every minute, an article is being written about the same idea you have in mind all over the world. And these articles are also using the same keywords and keyword phrases you are using as well.

That is where the challenge lies. As a content writer, you are writing for a different ball game. You have an additional goal to take care of aside from being a writer.  And that is search engine optimization.

Search Engines: A-Moral Issue

Are the activities of search engines a-moral? I would like to define the terms to cut out on the ambiguity. I mean devoid of morality when I speak of a-moral. It is like sitting on a chair. The mere act of sitting is not a moral issue. It is therefore a-moral. It becomes a moral issue if one goes on to say that the other is sitting on somebody else’s chair. It will be an endless discussion of whether it is right or wrong depending on the situation.

Are the activities of search engines devoid of morality? In all those algorithms which nobody really knows except perhaps for the search engines themselves, is there a moral issue concerned? If I pose the question, what criterion would pass the search engines to grant web sites high ranking? The relevance of keywords? Their density? How many times keywords were mentioned in the article? The number of characters? Should it have a thousand and more? Do search engines favor certain companies?

With all these questions posed, the search engine optimizers could only do so much. It is beyond guesswork. It is beyond technical work. Search engine optimizers may play the bad game to gain profit from the companies that hire them, but ultimately, they are called for something higher.

A good SEO do not set aside its high standard of morality. It may be a mission to get high ranking for the companies which hire them but it is a vision that in cyberspace, there is still the issue of what is right or wrong.

Traffic in the Web

Search engines manage traffic in the web. Search engine optimization devises a plan to enhance a web site to put it on the higher rank to cater to more searchers in the web. This is the broader picture of what goes on through the influx of information on the web.

This article does not lay claim to a comprehensive detail to the deeper picture of the traffic in the web. After all, a discussion of algorithms is not the beginners’ cup of tea to know more about Search Engine Optimizer.

The more popular search engines are Google, Yahoo and Microsoft Live Search. Other search engines may differ according to the demand of the search. It may pertain to a certain category, location, content, model, etc. It may even be about jobs, people, field, price, etc.

On the other side of the story are SEO. Search engine optimizers have various platforms and designs. It is essential to know what services may be provided by the SEO. It is also relevant to discern whether such services may help in achieving the optimization of a site to gain more visitors who are prospective clients.

The vital services of SEO may include the following:

• code writing
• content writing (article composition and submission)
• analysis of the traffic in the web
• analysis of visitors’ flow in the site
• keyword optimization
• directory enhancement

These services can maximize a specific web site to have more chances of being viewed and visited. These can exhaust higher number of customers as well.

Traffic in the web may be worked out in an orderly system which involves the search engines, the SEO and the searchers.

Just Like A THOUSAND MONKEYS Trying to Get Loose…

What is search engine optimization? What does it do to both web site owners and ordinary surfers? What is the purpose of a search engine optimizer? Imagine this – there are one thousand monkeys trying to get loose away from one leash. You might want to ask, “Why would the monkeys want to get loose?” As foolish as it may sound, the answer would be to get one banana for survival.

We can liken this imagery to search engine optimization. But in the web, there is more to a thousand monkeys trying to get loose. There are thousands and thousands relevant topics and sites link to a single word. The best SEO knows what monkey to unleash first, so to speak. A search engine must know what topics should come up first. The more pertinent the website is, the more it has to be provided in the search.  SEO enhances the website to fit to the pertinent search of the surfer.  The more the website has been optimized the more it will become relevant to a specific  search.

However, a website owner would probably think and believe his site is more relevant than the other. And his monkey has to get the banana.  People who search through the net would opt to click on the topmost topics provided. Reconciling all these aspects is the challenge of a good SEO.  It also poses the challenge to web site owners to improve their sites.  Just like a thousand monkeys trying to get loose, the competition will never die down.

The Optimizer

What comes into your head when you hear the term, “optimize?” This is not your college final exams on vocabulary. But when you talk of optimize, you deal on enhancement of something. Enhancement is bringing out the best.
In the virtual world, there are the so-called “search engine optimizer.” They are enhancers of websites which may deal a variety of scope from content development to keyword searching.
If search engine optimization is bringing out the best, would it mean it can also bring out the opposite? One may never know if his company ends up with a de-optimizer. Look at it this way, a beauty consultant turned bad in his advices would bring out the worse of the person. They keyword is to look for a realiable SEO.